• Lindsay Farrell, who interned at Berlin while attending Sacred Heart University, brings additional creative talent to our web and print design projects, and she helps bring these projects to life with her programming skills. In addition, Lindsay is a lead producer on interactive presentations, using both PowerPoint and Keynote.
• Geoff Grant infuses Berlin with more than 25 years of sales and marketing expertise
including planning, integrated marketing and development for clients such as Kraft Foods, Unilever, William Grant & Sons, Panasonic, Western Union Financial Services and TriArc Beverages. Geoff’s experience with The Guild Group and Hewlett-Packard also enables him to lead Internet-related marketing programs for Berlin’s clients. Geoff has a B.S. in computer science from Boston College, Carroll School of Management.
• Tom Hayduk brings to us more than 30 years of experience in packaged goods marketing, trade marketing, sales, product management, strategic planning and consumer promotion planning, including retail, trade and account-specific programs. Tom’s diverse client and brand experience includes Pepsi, Kraft Foods, Back to Nature, Balance Bar, Starbucks, Tazo Tea, Mott’s, Kozy Shack, Guinness and Weight Watchers. From Douwe Egberts Van Nelle and Ryan Partnership to TLP and The Guild Group, Tom’s expertise with consumer promotions benefits all Berlin clients. |
• Alan Karel’s foundation as a marketing
specialist is built on 30 years of strategic planning and concept development. Alan spent several years in advertising and promotion at The Guild Group and has also served as division VP at agencies for McDonald’s and Taco Bell. He has led marketing teams serving Fortune 500 clients, while managing functional areas including planning, media, premium procurement, fulfillment, legal and safety
compliance. Alan is a graduate of the University of Massachusetts at Amherst, with an MBA from the Sawyer School of Management at Suffolk University in Boston.
• Ryan Wilensky has extensive account
management experience in the consumer packaged goods and hospitality industries. He began his career working with Holiday Inn and IHG, where he developed and implemented People Notice, a set of training standards focused on delivering a consistent experience for hotel guests. For Kozy Shack, Ryan has implemented several offline and online integrated consumer promotions for the United States and Canada, driving sales, share gains and incremental purchases. A creative thinker and tactician, Ryan is obsessed with meeting timelines and budgets. |